About
It all starts with an idea.
Maybe it's a business you've been dreaming about, a passion project you're finally ready to share, or a creative hobby that’s begging to become something more.
Whatever it is, I’m here to help you bring it to life
and to make sure the way you show up online
feels true to you.
I'm Irania, the founder of Design By Irania.
I started this business with one goal: to make entrepreneurship feel less overwhelming. Whether you're dreaming up your first business idea or ready to make your side hustle your full-time job, I'll help you figure it out - step by step.
This isn’t about chasing perfection. It’s about building something that feels right — sustainable, smart, and totally yours.
Let’s build something great together. 💛
How I Work
If this sounds like you, we’ll probably get along great.
Always custom. Every project starts from scratch and is designed to fit you.
Pretty and practical. I care about good design, but clarity and ease of use come first.
No gatekeeping. Ever. You’ll have full access to your files and site, no ghosting, no weird lock-ins.
Built to grow with you. Your site will be easy to update, even if tech isn’t your thing.
Good vibes, real work. I love working with bold, creative, mission-driven folks.
Learn about the design process
Every business is at a different stage, that’s why services packages are thoughtfully built to suit a range of needs, goals, and budgets.
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Whether you’re just getting started or craving a brand refresh to help you show up more confidently online.
What’s Included:
• Creative direction + curated moodboard
• Primary logo design
• Custom colour palette
• Font pairing suggestions
• Mini Brand Guidelines (so you can stay consistent with ease)Timeline: 2–3 weeks
Investment: Starting from $750
*see payment & services -
This package brings together strategic brand identity and custom website design in one seamless experience.
Branding Deliverables
• Creative direction + curated moodboard
• Full logo suite (primary, secondary, submark)
• Custom colour palette
• Typography suite (headline + body fonts)
• Choice of one interchangeable asset (print or digital)
• Brand asset kit (icons, patterns, or social templates)
• Full brand guidelines
• Mini brand guide for quick reference
• Post-project brand aftercare + supportWebsite Deliverables
• Initial landing page design
• Flat lay / visual direction
• Fully custom website (Wix, Squarespace)
• Up to 5 custom-designed pages
• Recommended legal pages (Privacy, T&Cs, etc.)
• Basic SEO setup
• 3 weeks of aftercare + tech supportTimeline: 5–10 weeks
Investment: Starting from $2,500
*see payment & services -
One powerful page. Everything you need to make an impact.
Think of this as your digital shop window. Ideal for small businesses, service providers, or personal brands that don’t need a full multi-page site but still want to show up online with clarity and confidence.
What’s Included:
• Visual direction + flat lay mockup
• Custom-designed landing page (Wix, Squarespace)
• *Recommended legal pages (Privacy, Terms, etc.)
• Basic SEO setup for search visibility
• 2 weeks of post-launch supportTimeline: 2–4 weeks
Investment: Starting from $1,250
*see payment & services -
Social Media Strategy & Content Marketing Services for Small Businesses
Overview
I help small businesses build a strong, consistent, and results-driven presence across social media platforms. My approach combines strategic planning, creative content, and performance tracking to grow your audience, increase engagement, and drive real business outcomes.Services
1. Social Media Strategy Development
I create a tailored strategy based on your business goals, target audience, and industry. This includes:Platform selection (Instagram, Facebook, LinkedIn, TikTok, etc.)
Brand voice and messaging guidelines
Content themes and posting schedule
Competitor and market analysis
2. Content Creation & Management
I produce high-quality, engaging content that reflects your brand and resonates with your audience:Graphics, carousels, and short-form videos
Captions optimized for engagement and conversions
Hashtag research and implementation
Monthly content calendars
3. Account Management
I handle the day-to-day management so you can focus on running your business:Scheduling and publishing posts
Community engagement and audience growth tactics
4. Content Marketing Strategy
Beyond social media, I help position your brand as a trusted authority:Blog post planning and writing
Email marketing content
Lead magnets (guides, checklists, etc.)
Content repurposing across platforms
5. Analytics & Performance Tracking
I track what matters and continuously optimize:Monthly performance reports
Engagement, reach, and conversion analysis
Strategy adjustments based on data insights
Who This Is For
Local businesses looking to attract more customers
Startups building brand awareness
Service providers wanting consistent online visibility
Businesses with limited time or in-house marketing resources
Benefits
Consistent and professional online presence
Increased brand awareness and customer engagement
Time saved on content planning and posting
Data-driven strategies that support business growth
Flexible Packages
I offer customizable packages based on your needs, whether you’re just starting out or ready to scale your online presence. -
Design when you need it—nothing more, nothing less.
Perfect for one-off projects, seasonal campaigns, or filling creative gaps, our à la carte offerings help you stay visually consistent and professionally branded across every touchpoint.
Available Design Services Include:
Social Media Graphics (Instagram, Facebook, LinkedIn, etc.)
Business Cards & Stationery
Flyers, Brochures & Postcards
Presentation Slides & Pitch Decks
Event or Promo Graphics
Website Graphics & Banners
Email Newsletter Templates
Ads (Print or Digital)
Why Choose À La Carte?
Pay per project—no monthly retainer
Quick turnaround for most designs
Ideal for startups, solo entrepreneurs, and small teams
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Turn your knowledge into clear, engaging learning experiences.
Services Include:
Employee onboarding programs
Customer education & product training
Online course creation
Microlearning modules
Curriculum design and LMS setup
Perfect for: Small businesses, nonprofits, entrepreneurs, coaches, and teams that need training that’s effective and easy to follow.
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Reach Out
If you’ve found a package that fits your business needs, fill out the contact form to start the conversation!Kick-off Call
Once we’ve checked out your enquiry and think we’re a good match, let’s hop on a call to chat through all the details!In Progress
Creative direction is locked in, and the design fun begins! Don’t worry, you’ll get plenty of chances to chime in and tweak things as we go.Launch
And… lift-off! Everything’s wrapped, ready, and raring to go. Now it’s your turn to show the world what you’ve got!
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Disclaimer
Payment schedule is available. A deposit is required to begin work.Remaining payments are billed as agreed and can be made via bank transfer or credit card.
Clients are responsible for any fees, hosting, domain, subscriptions, and third-party integrations required for their project.
Services begin once the deposit is confirmed.
Design By Irania’s mission is to support small businesses with thoughtful, bespoke branding, website design, social media design and instructional design training that builds clarity, confidence, and sustainable growth.