Design. Engage. Convert. Learning & Digital Made Simple.

Welcome to
Design By Irania

Design By Irania is an Ontario, Canada design studio offering branding, website design, and social media design for service-based businesses ready to attract more clients and grow their online presence.

MICRO BRAND KICKSTART

microbrand

A brand identity design service including logo design, visual branding, and brand messaging for businesses looking to create a memorable and recognizable brand.

BRAND & WEB BUNDLE

construction website

A professional website design services, creating responsive, SEO-friendly websites optimized for performance, user experience, and conversions across all devices.

SOCIAL MEDIA STRATEGY
& CONTENT MARKETING

Social Media Strategy

Social media strategy and content marketing services designed to grow your brand. With SEO blog content, social media posts, email campaigns, and website copy that increase visibility, engagement, and conversions.

INSTRUCTIONAL DESIGN &
TRAINING DEVELOPMENT

ID instructor

Design clear, effective learning experiences and corporate materials that improve communication and performance. From training modules and learning assets to internal documentation and instructional content.

Services

Every business is at a different stage, that’s why services packages are thoughtfully built to suit a range of needs, goals, and budgets.

  • Whether you’re just getting started or craving a brand refresh to help you show up more confidently online.

    What’s Included:

    • Creative direction + curated moodboard
    • Primary logo design
    • Custom colour palette
    • Font pairing suggestions
    • Mini Brand Guidelines (so you can stay consistent with ease)

    Timeline: 2–3 weeks
    Investment: Starting from $750
    *see payment & services

  • This package brings together strategic brand identity and custom website design in one seamless experience.

    Branding Deliverables

    • Creative direction + curated moodboard
    • Full logo suite (primary, secondary, submark)
    • Custom colour palette
    • Typography suite (headline + body fonts)
    • Choice of one interchangeable asset (print or digital)
    • Brand asset kit (icons, patterns, or social templates)
    • Full brand guidelines
    • Mini brand guide for quick reference
    • Post-project brand aftercare + support

    Website Deliverables

    • Initial landing page design
    • Flat lay / visual direction
    • Fully custom website (Wix, Squarespace)
    • Up to 5 custom-designed pages
    • Recommended legal pages (Privacy, T&Cs, etc.)
    • Basic SEO setup
    • 3 weeks of aftercare + tech support

    Timeline: 5–10 weeks
    Investment: Starting from $2,500
    *see payment & services

  • One powerful page. Everything you need to make an impact.

    Think of this as your digital shop window. Ideal for small businesses, service providers, or personal brands that don’t need a full multi-page site but still want to show up online with clarity and confidence.

    What’s Included:

    • Visual direction + flat lay mockup
    • Custom-designed landing page (Wix, Squarespace)
    • *Recommended legal pages (Privacy, Terms, etc.)
    • Basic SEO setup for search visibility
    • 2 weeks of post-launch support

    Timeline: 2–4 weeks
    Investment: Starting from $1,250
    *see payment & services

  • Social Media Strategy & Content Marketing Services for Small Businesses

    Overview
    I help small businesses build a strong, consistent, and results-driven presence across social media platforms. My approach combines strategic planning, creative content, and performance tracking to grow your audience, increase engagement, and drive real business outcomes.

    Services

    1. Social Media Strategy Development
    I create a tailored strategy based on your business goals, target audience, and industry. This includes:

    • Platform selection (Instagram, Facebook, LinkedIn, TikTok, etc.)

    • Brand voice and messaging guidelines

    • Content themes and posting schedule

    • Competitor and market analysis

    2. Content Creation & Management
    I produce high-quality, engaging content that reflects your brand and resonates with your audience:

    • Graphics, carousels, and short-form videos

    • Captions optimized for engagement and conversions

    • Hashtag research and implementation

    • Monthly content calendars

    3. Account Management
    I handle the day-to-day management so you can focus on running your business:

    • Scheduling and publishing posts

    • Community engagement and audience growth tactics

    4. Content Marketing Strategy
    Beyond social media, I help position your brand as a trusted authority:

    • Blog post planning and writing

    • Email marketing content

    • Lead magnets (guides, checklists, etc.)

    • Content repurposing across platforms

    5. Analytics & Performance Tracking
    I track what matters and continuously optimize:

    • Monthly performance reports

    • Engagement, reach, and conversion analysis

    • Strategy adjustments based on data insights

    Who This Is For

    • Local businesses looking to attract more customers

    • Startups building brand awareness

    • Service providers wanting consistent online visibility

    • Businesses with limited time or in-house marketing resources

    Benefits

    • Consistent and professional online presence

    • Increased brand awareness and customer engagement

    • Time saved on content planning and posting

    • Data-driven strategies that support business growth

    Flexible Packages
    I offer customizable packages based on your needs, whether you’re just starting out or ready to scale your online presence.

  • Design when you need it—nothing more, nothing less.

    Perfect for one-off projects, seasonal campaigns, or filling creative gaps, our à la carte offerings help you stay visually consistent and professionally branded across every touchpoint.

    Available Design Services Include:

    • Social Media Graphics (Instagram, Facebook, LinkedIn, etc.)

    • Business Cards & Stationery

    • Flyers, Brochures & Postcards

    • Presentation Slides & Pitch Decks

    • Event or Promo Graphics

    • Website Graphics & Banners

    • Email Newsletter Templates

    • Ads (Print or Digital)

    Why Choose À La Carte?

    • Pay per project—no monthly retainer

    • Quick turnaround for most designs

    • Ideal for startups, solo entrepreneurs, and small teams

  • Turn your knowledge into clear, engaging learning experiences.

    Services Include:

    • Employee onboarding programs

    • Customer education & product training

    • Online course creation

    • Microlearning modules

    • Curriculum design and LMS setup

    Perfect for: Small businesses, nonprofits, entrepreneurs, coaches, and teams that need training that’s effective and easy to follow.

    1. Reach Out
      If you’ve found a package that fits your business needs, fill out the contact form to start the conversation!

    2. Kick-off Call
      Once we’ve checked out your enquiry and think we’re a good match, let’s hop on a call to chat through all the details!

    3. In Progress
      Creative direction is locked in, and the design fun begins! Don’t worry, you’ll get plenty of chances to chime in and tweak things as we go.

    4. Launch
      And… lift-off! Everything’s wrapped, ready, and raring to go. Now it’s your turn to show the world what you’ve got!

  • Disclaimer
    Payment schedule is available. A deposit is required to begin work.

    Remaining payments are billed as agreed and can be made via bank transfer or credit card.

    Clients are responsible for any fees, hosting, domain, subscriptions, and third-party integrations required for their project.

    Services begin once the deposit is confirmed.

Design By Irania’s mission is to support small businesses with thoughtful, bespoke branding, website design, social media design and instructional design training that builds clarity, confidence, and sustainable growth.